In the dynamic world of retail, improving the customer experience is a constant challenge. Companies are always searching for innovative solutions to collect feedback and optimize the shopping experience. Feedback Analytics, a specialist in customer feedback, plays an important role in this process. We are proud of our collaboration with them, where we supplied tablet floor stands and display plates for the creation of feedback stations at one of the largest supermarket chains in the Netherlands: Jumbo.
The Goal: A Better Communication with Customers
Jumbo, as one of the largest supermarkets in the Netherlands, places great value on customer satisfaction. However, with the rise of self-service checkouts and other digital innovations, a challenge emerged: how could they continue to communicate effectively with customers and gather valuable feedback without disrupting their shopping experience?
Traditional methods like paper surveys or face-to-face interactions are often time-consuming or inconvenient for customers looking to shop quickly. Jumbo sought a solution that would allow customers to easily provide feedback, suggestions, or complaints – about missing products, service queries, or even job applications – without interrupting their shopping trip.
The Solution: Feedback Stations from Feedback Analytics and Bravour Tablet Floor Stands
Feedback Analytics addressed this need by introducing a modern and user-friendly feedback station. We supplied the tablet floor stands and display plates used in these feedback points. The bright yellow feedback station, strategically placed near the self-service checkouts, invites customers to quickly and easily leave their feedback.
The display is simple to use, allowing customers to share their opinions on their shopping experience or even submit a job application within seconds. These feedback points are a crucial link for Jumbo to collect real-time feedback from customers.
Why This Solution Works
The feedback stations are placed in high-traffic areas, such as the self-service checkouts, making them easily accessible. It's an ideal solution for customers who prefer using self-checkouts and have minimal interaction with store staff but still want to voice their opinions.
The digital interface allows Feedback Analytics to seamlessly collect the data and forward it to Jumbo. This real-time feedback gives Jumbo insight into their customers' needs and preferences, enabling them to act quickly when necessary. The result? An even more customer-centric shopping experience.
Our Collaboration with Feedback Analytics
The collaboration with Feedback Analytics has been highly successful. The branded tablet stands we supplied contribute to a modern and customer-focused shopping environment at Jumbo. Thanks to these feedback points, Jumbo can work specifically on improvements that align with their customers' needs.
In short, the feedback stations delivered to Jumbo demonstrate how collaboration and innovative solutions can meet the growing needs of both customers and businesses. Feedback Analytics has made it possible for Jumbo to maintain their high standard of customer satisfaction, and we are proud to have played a part in this project that strengthens communication and customer
